Data quality is essential in the Customer Relationship Management market. The advantages brought by this partnership will enable Business & Decision to further enrich its implementation of QAS software data quality solutions.

 

Primarily the partnership consists of a skills transfer between Experian QAS's Professional Services department and Business & Decision. Business & Decision teams have received training in the configuration and integration of QAS Pro Web, DQE Batch and QAS Match solutions. These solutions cover online data capture, deduplication, and searches for pre-existing addresses. This expertise is aimed at optimising the overall integration of CRM solutions, as well as to improve overall data quality for QAS solutions.

 

The training programme, undertaken by approximately a dozen consultants, provides Business & Decision with the necessary know-how to expertly integrate QAS software solutions in even the most complex information systems. Business & Decision are better equipped to confidently and accurately respond to its clients' needs.

  

Yvon Coatanlem, Director of the CRM Division at Business & Decision, comments, "This new partnership has hailed a training programme for our multidisciplinary teams. Our status as an international CRM expert requires a complex understanding of our partners' solutions, and the ability to fully analyse their technical potential. This partnership has already provided further advantages, including increased Experian QAS support on related projects. We can now offer our clients CRM solutions with strong added value in data qualification and postal data verification of contact databases. We have already delivered several projects in partnership with Experian QAS using the data validation approach, and so far, feedback from our clients has documented significant added value."

 

Benoit Dahan, responsible for partnerships at Experian QAS, comments, "Data quality is a key factor in the optimisation of a company's CRM system. Business & Decision and Experian QAS both believe that through qualified data, a company will be in a far better position for accurate decision-making, and internal processes will be accomplished more simply and effectively. This partnership with Business & Decision will enable our clients to play a leading role in all aspects of CRM and data quality. "

 

 

 About Experian

 

Experian is a global leader in providing information, analytical and marketing services to organisations and consumers to help manage the risk and reward of commercial and financial decisions.

 

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organisations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

 

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organisations from financial services, retail and catalogue, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

 

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index.  Experian has corporate headquarters in Dublin, Ireland and has operational headquarters in Costa Mesa, California and Nottingham, UK.  The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in over 65 countries around the world. Revenue for the year ended 31 March 2008 was $4bn.

 

For more information, visit http://www.experianplc.com.

 

 

About Experian QAS

Experian QAS provides contact data management (CDM) software and services that help organisations drive value from their data. Every organisation stores contact information on its customers/citizens, prospects, suppliers and employees. Over 10,000 organisations worldwide choose Experian QAS products and services to manage the quality and accuracy of this data to improve business processing, financial performance, efficiency and the customer experience. The CDM capabilities include data auditing and standardisation, validation and cleaning, matching, suppression and enhancement. Specialist authentication solutions are also offered to meet the growing demand for electronic identity verification in the wake of rising ID-related crimes.

 

Award winning QAS solutions are a result of year-on-year investment in technology development since 1991, to ensure each solution delivers the highest level of functionality and service support.

 

QAS Ltd is a wholly owned subsidiary of Experian, the global information services company. Visit Experian QAS on the web at www.qas.co.uk.

 

About Business & Decision

Business & Decision is an international Consulting and Systems Integration (CSI) company. It is a leader in Business Intelligence (BI) and Customer Relationship Management (CRM), and a major player in e-Business, Enterprise Information Management (EIM), Enterprise Solutions as well as Management Consulting. Business & Decision contributes to the success of customer projects by driving maximum business performance. The company has a reputation for functional and technological expertise and has forged partnerships with all of the key technology vendors.

 

Located in 19 countries, Business & Decision currently employs 2700 people worldwide.

 

Additional information is available at www.businessdecision.com

 

 

 

 

 Contacts 

Oxygen

Karène Vigoureux / Priscilia Fartoukh

+33 (0)1 41 11 35 42

kvigoureux@oxygen-rp.com

 

QAS Experian

Catherine Beaugé de la Roque

Head of Marketing

+33 (0)1 70 39 43 48

catherine.beaugedelaroque@qas.com

 

 

Business & Decision

Delphine Boudaud

Press Agent

+33 (0)1 56 33 50 56

delphine.boudaud@businessdecision.com

 

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