The company which recorded 17,9M€ in turnover on 30 June 2001 (estimate 2001 : 27,5M€) and boasts 2,4M€ in operating profit (estimate 2001 : 3,1M€) positions itself on the three high-growth markets of Business Intelligence, Customer Relationship Management (CRM) and e-business. With an innovative offering perfectly suited to the convergence of these three segments, Business & Decision has made a name for itself as a prime first-mover in the concept of e-decision.

Business & Decision guides, through e-decision transformation, FT-500-type companies to a path of growth and profitably. By delivering high value-added solutions which feature:

Monitoring of key financials and operational structures,

Maximizing of profits by cost-control and optimizing of customer-service,

Development of a multi-channel strategy to better service these customers, mainly via internet,

Business & Decision has developed an original business model based on a "full project" approach, from consulting to IT realization. These projects rely on strong vertical know-how acquired through hundreds of prestigious client references. 75% of France's CAC40 are clients of Business & Decision.

In order to provide competitive pricing and strong profit margins Business & Decision aims to offer zero-fault implementation as well as a state-of-the-art level of service equivalent to that of world-leading consulting firms. This strategy is upheld by a fundamental three-strong alliance of "Client / Consultant / Technological Partner" which crowns the model of growth and stability of Business & Decision.

The public offering will take place via the issuing of 1 200 000 new shares at an indicative price range of 12.7€ -14€, the securities being sold through a combination of guaranteed placement (90%) and Open-Price Offering (10%). The approximately 16M€ in expected funds raised will correspond solely to an increase in capital.

The subscription period will begin on Friday 26 January 2001 and will close on Monday 5 February 2001. The price will be fixed on Tuesday 6 February, the company being listed on that day. 

About Business & Decision - www.businessdecision.com

Founded in 1992, Business & Decision is an International consulting and Systems Integration company specializing in Business Intelligence, Customer Relationship Management (CRM) and E-Business. The Group works with clients to implement systems that aim at driving business functions and performance (dashboards, reporting, consolidation etc.); help in customer relationship management (sales force automation, call centers, campaign management, analytical CRM); and assist in E-Business (intranet and extranet portals, directories and Meta directories, e-commerce, knowledge management, Open source technologies, etc.). With more than 2,800 employees worldwide, Business & Decision has developed a "complete project" approach that spans from consulting to implementation. The Group has a reputation for its functional and technological expertise and has forged partnerships with all of the key technology vendors. At present, Business & Decision has more than 1,200 clients.

Business & Decision has been listed on the Euronext Paris since February 2001 (compartment B / Isin code: FR 00000 7895 8 / Symbol:  BND). Business & Decision is listed in the NextEconomy segment and in the IT-Cac (technology market). For more information, visit: http://www.businessdecision.com/

Press Contact at Business & Decision
Investor relations

Pauline Cieutat - pauline.cieutat@businessdecision.com

Tel: +33 1 56 21 21 20
Fax: +33 1 56 21 21 22