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CONVERSOFT, A BUSINESS & DECISION SUBSIDIARY, LAUNCHES REVOLUTIONARY NEW MARKET RESEARCH PLATFORM: CONVERSO ENTERPRISE - Conversoft

18/11/2009

Paris, 18th November 2009

Conversoft, publisher of Enterprise Feedback Management Software and subsidiary of the Business & Decision group, international Consultant and Systems Integrator, announces the launch of Version 11 of its new Research platform, Converso Enterprise.

Converso Enterprise is a solution that enables effective management of data collection, analysis and follow-up.

 

Conversoft has redesigned its Converso software range, aligning it to the innovations of the internet, thereby improving its power and functional abilities that have already made it so renowned. The integration of these new technologies and the implementation of a new, flexible, and progressive architecture positions Converso Enterprise V11 as a truly revolutionary product in market research.

 

The platform optimises the power of the existing operating systems (Linux, Microsoft, and Unix), supports all major relational databases  (Oracle, MySql, Postgree and SQL Server), integrates into existing information systems (SSO authentification, CRM, ERP, BI, GRH applications) and is capable of handling all Unicode languages.

The new functions and tools have been implemented and the platform's existing tools upgraded:

  • Converso CATI (Computer Assisted Telephone Interviewing) is now available in CATI Web mode. The tool is equipped with its own PCBX and SVI (Converso PhoneBox), and call management is automated thanks to predictive, progressive and preview modes. A monitoring system and interviewer storage functions are also available.  Institutes will be able to further benefit from new Voice advantages on the IP.
  • Converso CAWI (Computer Assisted Web Interviewing) is a data collection tool for online market research studies. It now offers an integrated email tool, Converso MailingManager, which is completely automated and is supported with quota and panel management.
  • Converso CAPI and Mobile (Computer Assisted Personal Interviewing), face-to-face data collection tools, are now more efficient than ever thanks to simplified synchronisation, transmission of questionnaires and real time results, along with multi-language and multi-media handling.
  • Converso ReportDesigner is a professional design module for reports. It enables the use of any mathematical formula and data exportation under various formats. Its graphic interface also enables creation and tailoring of simple or complex reports.

 

Conversoft unveiled its new platform at the 2009 SEMO (Market research and opinion fair) on 4th and 5th November at the Palace of Congress in Paris.

 

Fabien Souletie, Executive Officer of Conversoft comments, "Converso Enterprise is a unique solution on the research and call-centre market. Its innovative architecture enables smooth running, free from all technical and logistical constraints. These brand new functions will enable our clients to innovate and tailor their studies to their own requirements, and to offer their clients new services and enhanced performance. Our product range will continue to be updated and improved on a regular basis."

 

 

 

About Conversoft

Established in 1985, Conversoft has been designing, publishing, and distributing software for market research surveys and studies for over twenty years. Their experience in this field has enabled them to design a software package (Converso) which responds to the needs and problems faced in implementing questionnaires, the supervision of interviewers, and the management of result data. Within the space of three years, Converso quickly became the tool of reference for survey professionals and market research studies. Today Converso serves more than 11 000 workstations for more than 200 different clients around the world, making Conversoft the leading French provider of survey and market research software.

Since 2002, Conversoft has been a subsidiary of the Business & Decision Group, International Consultant and Systems Integrator.

For more information visit www.conversoft.com

 

About Business & Decision

Business & Decision is an international Consulting and Systems Integration (CSI) company. It is a leader in Business Intelligence (BI) and Customer Relationship Management (CRM), and a major player in e-Business, Enterprise Information Management (EIM), Enterprise Solutions as well as Management Consulting. Business & Decision contributes to the success of customer projects by driving maximum business performance. The company has a reputation for functional and technological expertise and has forged partnerships with all of the key technology vendors.

Located in 19 countries, Business & Decision currently employs more than 2700 people worldwide.

Additional information is available at www.businessdecision.com

 

 

Contact

 

Delphine Boudaud

Press Agent

Business & Decision

Tel : +33 (0)1 56 33 50 56

Fax : +33 (0)1 56 21 21 22

delphine.boudaud@businessdecision.com

 

Marie-Caroline Jue

Marketing Director

Conversoft

Tel : +33 (0)1 56 33 50 80

Fax : +33 (0)1 56 21 21 22

marie-caroline.jue@conversoft.com

 

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