AG Real Estate contacted Business & Decision to build a mobile app in order to collect loyalty points at their shopping centers. The objective of the program is to support the traffic of their 3 Shopping Centers in Belgium: City 2, Westland at Brussels & St Lambert at Liège.
The customer can earn loyalty points via the Smile mobile app by scanning the QR code in stores for substantial benefits. Once the customer obtains a certain number of points, he/she can win different types of benefits according to the level he/she reached.
- Quicker way to set up marketing actions (Push notification, Contests Activation, Newsletters)
- Create more engagement and positive impact on traffic