Consumers have an abundance of choice today, and retailers must ensure they have the right experience in-store but also persuade them to return time & time again. Carrefour was looking to be supported in their Omnichannel customer vision.
Business & Decision has collaborated with Carrefour in several areas to implement this Omnichannel project in order to:
- Improve customer engagement
- Provide 360° customer metrics
- Automate customer interactions
- Generate powerful analytics (complexity, volume)
- Work on personalized ads
Business & Decision established a multidisciplinary team to support the existing teams in a number of areas: Big Data Analytics, Customer Engagement and CRM. The solutions implemented include:
- Cloud Big Data Platform
- Data APIs capabilities
- Analytical & Business Insights
- Real-time Data Warehousing
- Direct Campaign tool
Which results in higher conversion rate, a minimization of IT intervention, a report from end-to-end customer behavior reports and a simplified marketing maintenance & optimization of content management.